6 Mistakes To Avoid In Your Dental Clinic's Website
Written by Dr.Pranav Agale20 Apr 2015
You all understand how important it is to have a website for dental practice these days. So if you are already having one or planning to get a new website soon, then please consider these suggestions & try to avoid some of these common mistakes mentioned below.
Plagiarism: Do not simply copy-paste the content from other websites because copied content is immediately identified by Google, leading to penalty. Once your website is penalized, the visibility of your website goes down. What's the use of a website that doesn't even appear in Google search?
Medical Terminologies: When you write about treatments please avoid medical terms; as the website is meant for patients & they won't understand the medical terms. For example: Instead of writing "midline diastema" use space in anterior teeth. Instead of using "maxilla" write upper jaw.
Proof Reading: There are more chances of your developer not knowing much about dentistry resulting in some really stupid mistakes so make sure you take care of certain areas in order to avoid these mistakes. After all not everyone is lucky to have in-house development team with a dedicated dentist for content writing, like we do!
Clinical Cases: When you put cases on your website, try to show as much part of face as possible, as simply looking at the dentition can be annoying for your patients. Majority of the patients recognize changes in esthetics only when you show them the complete facial profile. Make sure that you have patient’s permission before you publish his/her clinical photographs on your website.
Images: Do not post images of surgical cases with blood field as it might scare your patient and probably some of them might avoid the treatment after seeing blood field, surgery or the complexity of treatment.
Finally, it's rude to say but it is better not to have a website than having incomplete or an unorganized one. So do not even think of developing the website on your own as there are more chances that you will end up making a poor website even after wasting significant amount of time.
Viva Lifecare Pvt. Ltd.
Dr.Pranav is a dentist turned entrepreneur, an MBA & also certified in digital marketing. He works as marketing & management consultant for various dental clinics in the country. His key role area includes analysis & strategic planning, Staff training & development, Digital Marketing & Content Writing.
He is founder of India’s leading dental portal “DentistFriend.com”
You can write to firstname.lastname@example.org or call O88-55OO-5OOO for any assistance.