Being Dentist: The Price War In Dentistry!

Written by Dr.Pranav Agale


The inflation rate is high in India & with each passing year the price of basic necessities i.e. ROTI, KAPDA Aour MAKAN is increasing. Dentistry isn't the exception here, dental equipments, materials, employees salaries, clinic rents and other overheads for running a dental clinic also are increasing even then the dental treatments are getting cheaper & cheaper...


What is the root cause of this trend?

There are only a handful of dentists willing to start up in Rural India where dentists are actually required. Most Dentists have a natural affinity of setting clinic in Urban Areas which is already overcrowded & this is where the price war begins...

Most of the young practitioners, being new, have minimum liabilities and their only aim is to establish their practice by beating the competitors. They consider "Treatment Charges” as the main constraint to overcome the competition & lower their treatment charges to such an extent that there is hardly any profitability. They are of the firm opinion that this initial step will help them establish themselves and profitability can be brought in at a later stage. But this is where they go wrong. Any efforts to increase charges at a later stage are met with a lot of resistance.

The established dentists initially don't bother about these “freshers” but when the number of such young dentists increases; the experienced practitioners have to suffer because of their pricing policies and they also have to lower their consultation charges in order to attract clientele.


As the experienced doctors start charging low; fresher don't get the chance to raise their treatment charges & overall pricing of dental treatment goes down.


Who actually pays?

The shrinking profit margins not only affects the dentists but also the dental labs, technicians & patients. When you are not paid well; you don't have choice than to look for ways to reduce your expenses.

Dentists have to start using cheap materials, equipment, dental labs, which ultimately results in compromising with the overall treatment. 

You can't deny that there are some dentists who don't even follow the sterilization norms in order to reduce cost and ultimately the one who suffers is the patient.


How does this affect you?

When you sell yourself cheap, you can't invest in newer technology, machines, materials. You can't invest in learning new things which eventually makes your knowledge obsolete and affects your future practice.

Dentistry is a combination of art & science and our practice is not just about consultation like general practitioners. Most of us can't practice after 60 yrs of their age due to backache, vision and several other problems. 

An average life span of a dental practice is 25 Years. So whatever dreams you have; you have got only 25 overs. Now it's up to you to bat like a 20:20, one day or like a test match. 


What young practitioners need to understand?

The young dentists need to understand that "treatment charges" is not the only factor to overcome the competition, but there are several other things where you can focus like your specialty, best equipment, quality of materials, public relations, communication etc. 

This way you don't downgrade your own dental practice as well as help dentistry to evolve. 


What established practitioners need to understand?

The dentists who are already established should review and revise their treatment charges every year. Forget about progress but even to keep pace with the inflation rate; one has to increase treatment charges by at least 5 to 10 percent/year otherwise you will be at loss. 

This way you will give equal chances to the younger generation to prove themselves and overall status of dentistry can be improved.

 

About Author

This article is written by Dr.Pranav Agale for DentistFriend.com. Dr.Pranav is a Director of Viva LifeCare Pvt. Ltd. and DentistFriend.com is his brainchild. He is an MBA from Indira Institute of Management & holds experience in E-branding and marketing in Healthcare sector. 

 

 

Cover Image courtesy: Google Images

BlogAll

Students Corner: Process For Issuing Migration Certificate

You need Migration Certificate from previous university before joining a new university.

Being Dentist: Top 5 Problems Faced By Private Dental Practitioners In India

It is about situations in your practice where difficult choice has to be made between two or more alternatives, especially ones that are equally undesirable

Clinical Dentistry Tips: 3 Keys To The Perfect Bisque Trial

Unfortunately both these can have long term deleterious effects on the patients dentition and thus we clinicians should refrain from such erroneous practice.

Dental Practice Management: Things You Should Know Before Setting Up Private Dental Practice

Many of us are surrounded by people who have negative approach towards the Dental Profession. Staying arround such people... we also start to think negativel

3 Reasons: Why Every Dentist Is Special!

There's a great dentist behind every beautiful smile..