In this blog, let’s see things to consider while setting up marketing plan for your dental practice?

1. Budget

The rule of thumb says that you should invest at least 10% of your annual revenue in all the possibilities that has potential to grow your dental practice but if you have started your practice recently then in that case you can even start with zero budgets.

2. Media

Let’s consider your 10% yearly revenue as your 100% marketing budget. Now you have to make sure that you use this budget in multiple activities throughout the year & not on just any one activity.

Your activities may include staff training & development, CSR, Internal marketing, Digital Marketing but make sure that all of these activities are within DCI guidelines.

Now let’s understand which activities you should focus more?

The mode of activity will completely depend on
Your location
Differentiation of practice
Stage of your practice
Treatments you offer
Education level of your potential patients etc.

Let me explain this with an example,
 

Suppose if you practice in a rural area then what’s the use of spending money on digital marketing as there will be minimum chances of getting ROI. This doesn’t mean that you should refrain from digital marketing but try to use only the free tools and spend your budget on other activities. 

Let’s take one more example, if you practice in tier I city and have differentiated your clinic for Painless dental treatments then most of your budget should be allocated to digital marketing. 

In upcoming blogs I’m going to tell you about platforms that you have to use specifically in digital marketing, but till then make sure that you have a complete clarity on your basic marketing plan.